A grant has been provided to Falmouth University and the University of Exeter by the European Structural and Investment Funds (ESIF) to establish an immersive reality facility at the Cornwall campus to assist businesses with immersive technologies.

Immersive Business will establish a new and unique immersive technology facility, designed to enable SMEs in Cornwall and the Isles of Scilly (CIOS) to access and benefit from virtual reality (VR), augmented reality (AR) and mixed reality (MR) technologies. Led by Falmouth University in collaboration with the University of Exeter, with involvement from Camborne School of Mines, Immersive Business will ensure that eligible SMEs can compete nationally and globally through the development and application of the next competitive edge: immersive technologies.

If you are an SME headquartered in CIOS and are interested in learning about the application of immersive technology, irrespective of prior experience the centre is there to help you. Immersive technologies are gathering pace and their adoption could present a great opportunity for CMA members.

At least 70 business will be supported during the three-year Immersive Business project delivery period, 25+ of which will be taken through route one, where they will work with the project’s technical and thematic sector specialists to co-create new-to-firm products based on commercial demand. 45+ of the total number of business supported will be taken through route two, where they will receive a high quality training, providing them with toolkits (such as training videos and app development resources) to enable them to develop their own immersive content.

If you are an SME headquartered in CIOS and interested immersive technology please indicate your expression of interest or seek further information from Dr Matthew Eyre M.Eyre@exeter.ac.uk